About this courseSkip About this course
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.
This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.
What you'll learnSkip What you'll learn
By the end of this course the learner will be able to:
● Explain branding and value creation
● Identify how to capture and deliver value
● Discuss integrated marketing and value communication
Pursue a Verified Certificate to highlight the knowledge and skills you gain$149.00
Official and Verified
Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects
Add the certificate to your CV or resume, or post it directly on LinkedIn
Give yourself an additional incentive to complete the course
Support our Mission
EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally