• Length:
    4 Weeks
  • Effort:
    2–3 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $49 USD

  • Institution
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcript:
    English

Associated Programs:

Prerequisites

Recommended: PUBLIB604x

About this course

Skip About this course

In this course, part of the Public Library Management Professional Certificate program, we’ll explore the nuts and bolts of creating a strategic plan by reviewing and reflecting on the strategic plans of a variety of library types.

Strategic planning is a strategy for setting an organization’s goals, vision, and desired future. You’ll learn how library leaders, in partnership with trustees, library boards, and/or municipal leadership, use strategic planning to set long-term goals as well as identify the necessary funding priorities, staffing needs, and other elements needed for success.

You’ll also learn how an effective strategic plan is more than mere paperwork: it is an ongoing planning, action, and reflection process that can engage all stakeholders in a common set of expectations and action steps for the future.

What you'll learn

Skip What you'll learn
  • The value of and guiding framework for strategic planning
  • How to identify funding priorities, staff needs, and infrastructure needed to reach a strategic planning goal
  • How to establish effective communication with and input from stakeholders, including board members, municipal officials, staff, and the public
  • How to craft a strategic plan and integrate it into your management workflow to ensure success
  • How to adapt your plan when changes arise in your organization
None

Meet your instructors

Larry Neal
Director
Clinton-Macomb Public Library

Pursue a Verified Certificate to highlight the knowledge and skills you gain $49.00

View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally