• Length:
    8 Weeks
  • Effort:
    10–15 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $199 USD

  • Institution
  • Subject:
  • Level:
    Intermediate
  • Language:
    English
  • Video Transcript:
    English
  • Course Type:
    Self-paced on your time

Associated Programs:

Prerequisites

  • Bachelor’s degree or
  • 5 years experience in a related field

About this course

Skip About this course

The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model.

Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.

What you'll learn

Skip What you'll learn
  • Apply concepts of marketing to sustainable agriculture and food innovation
  • Identify creative market entry strategies
  • Utilize economic principles to formulate pricing strategies

Meet your instructors

Jeffrey Frohwein
MS, MBA
Doane University

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Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.