Martin has 25 years of industrial experience, mainly within the digital area working with strategy, product management and marketing. Alongside with teaching and doing research at the Department for Industrial Economics and Management at KTH Royal Institute of Technology, he is an advisor for companies and organizations facing transformation challenges. He holds a PhD from KTH, and shares together with Henrik Blomgren a passion for, and a number of initiatives, within the digital transformation and online education space, such as telecom, the transportation industry and higher education. https://www.linkedin.com/in/martinvendel