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Content Marketing Courses

Learn content marketing with free online courses in digital marketing, brand management, writing and more. Take courses in customer-centric marketing and advance your career.

What is Content Marketing?

Content Marketing is a strategic marketing discipline in which web content is developed with the goal of attracting a clearly defined audience. Content Marketing is generally part of an overall Inbound Marketing strategy. Inbound marketing refers to marketing efforts designed to draw potential consumers in, versus Outbound Marketing like traditional advertising, which sends messages out into the world.

A content marketing strategy typically utilizes multiple means of distribution. Content might appear on a brand’s website, media website, social media channels, or in email newsletters.

A content creator or any provider of content marketing services will tailor subtle messages designed to resonate with the specified audience; whether the target is general consumers, or the focus is b2b content marketing. Content Curation, the act of cultivating an effective collection of compelling content, can also be a big factor in drawing in the right audience.

People who excel in Content Marketing tend to be good communicators with an ability to write clearly and succinctly. Marketing savvy is also a must-have as it’s critical to understand the customer and keep business goals in mind. The best content marketers a talent for understanding data, which enables them to track progress and improve upon their campaigns.

Online Courses in Content Marketing

A variety online courses are available that delve into the strategies and tactics of Content Marketing. Curtin University offers Digital Branding and Engagement, which teaches ways to increase brand engagement through the creation and distribution of content. The course is part of Curtin University’s larger MicroMasters Credential, Marketing in a Digital World.

Boston University offers a course in Social Media Marketing as part of their MicroMasters program in Digital Product Management. The course teaches how networks can be used to distribute content.

The Wharton School of the University of Pennsylvania offers Fundamentals of Digital Marketing, Social Media, and E-Commerce, which teaches successful digital marketing techniques along with real-world applications for digital marketing.

Jobs in Content Marketing

The job site Indeed lists more than 3,000 open jobs in Content Marketing, with starting salaries ranging from $40,000 to $90,000. There are 9,000 open positions for content writers and over 2,000 for content strategists. Professionals holding the title of Content Director earn roughly $90,000 a year.

Explore a career in Content Marketing

The field of Content Marketing holds a lot of potential for workers with great communications skills, writing ability, marketing savvy, and critical thinking skills. Online courses in Content Marketing can help augment these skills with the tactical knowledge required for these exciting roles. Search now and choose your path today!