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Drive your career forward

MicroBachelors® Program in
Marketing Essentials

What you will learn

  • Consumer behavior and positioning strategies
  • Analytical tools used to assess marketing strategies
  • New technologies as it applies to marketing
  • Social media and value creation
  • Market segmentation, target marketing & promotion
  • Pricing strategies
  • Integrated marketing and value communication

From community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.

This introductory program from Doane University, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.

With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.

No prerequisites required or previous marketing experience needed to participate.

Expert instruction
4 high-quality courses
Progress at your own speed
3 months
7 - 9 hours per week
3 Academic Credits
Build your skills and your transcript
Discounted price: $446.40
Pre-discounted price: $496USD
For the full program experience

Courses in this program

  1. DoaneX's Marketing Essentials MicroBachelors® Program

  2. 7–9 hours per week, for 4 weeks

    Examine the basic building blocks of marketing as a part of the overall business strategy.

  3. 7–9 hours per week, for 4 weeks

    Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.

  4. 7–9 hours per week, for 4 weeks

    Examine the process of branding and its relationship to value creation.

  5. 7–9 hours per week, for 1 weeks

    A comprehensive exam covering the Marketing Essentials courses.

  6. Program Certificate Requirement
    In order to be eligible for credit and a program certificate, you must purchase, complete and pass with a 70% grade or higher in all Marketing Essentials courses.

    Credit Election
    edX has partnered with Thomas Edison State University, a public university in New Jersey that specializes in adult education, to provide credit for MicroBachelors programs at no additional cost.

    Please note, credit for this program is not provided by Doane University. This program is awarded three (3) academic credits at Thomas Edison State University towards a general elective course.

    In order to redeem your credits please refer to these step-by-step directions. Learn more about credit.

Meet your instructor
from Doane University (DoaneX)

Jeffrey Frohwein
Doane University

Experts from DoaneX committed to teaching online learning

Enrolling Now

Discounted price: $446.40
Pre-discounted price: $496USD
4 courses in 3 months
Pursue the Program

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