Senior Associate Dean and Associate Professor of Marketing at Boston University
Areas of expertise
- - Social media marketing
- - Marketing communication and persuasion
- - Consumer behavior
Does it Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson. Bickart, B., Morrin, M., & Ratneshwar, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media. Sekhon, T., Bickart, B., Trudel, R., & Fournier, S. (2015). Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style. _Bickart, B., & Schindler, R. (2012). Bickart, B., & Schindler, R. (2001). _Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing, 15(3), 31-52.
Barbara is Associate Professor of Marketing and Department Chair at the Boston University Questrom School of Business. She holds a PhD in Marketing from the University of Illinois at Urbana Champaign.