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Barbara Bickart

Senior Associate Dean and Associate Professor of Marketing at Boston University

Areas of expertise

  • - Social media marketing
  • - Marketing communication and persuasion
  • - Consumer behavior

Major works

Does it Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson. Bickart, B., Morrin, M., & Ratneshwar, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media. Sekhon, T., Bickart, B., Trudel, R., & Fournier, S. (2015). Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style. _Bickart, B., & Schindler, R. (2012). Bickart, B., & Schindler, R. (2001). _Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing, 15(3), 31-52.

About Me

Barbara is Associate Professor of Marketing and Department Chair at the Boston University Questrom School of Business. She holds a PhD in Marketing from the University of Illinois at Urbana Champaign.

Courses and Programs taught by Barbara Bickart

1 course in a series

BUx

Digital Product Management

MicroMasters® Program
5 courses