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Barbard Masser

About Me

Barbara is an associate professor in the School of Psychology at the University of Queensland. She has over 40 papers and reports examining applied social psychological problems. Her work focuses on how jurors perceive victims of sexual assault, and how beliefs about gender influence people’s perceptions more broadly. She is also Australia’s leading researcher examining the psychology of blood donation. She works with the Australian Red Cross Blood Service to promote effective donor recruitment and retention strategies. She has received University and National teaching awards for her four year applied social psychology course and tutor training program.

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