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Beverly Wright

Business Analytics Center, Scheller College of Business at Georgia Institute of Technology

About Me

Dr. Beverly Wright leads the Business Analytics Center at Georgia Tech’s Scheller College of Business. Beverly brings over twenty years of marketing research, analytics, and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she solved critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning. She's also worked for companies within or leading Marketing Analysis departments. Beverly earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and holds the Certified Analytics Professional certification from INFORMS.

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