David van Bodegom became fascinated about the ageing process during his study of medicine. For his PhD research he studied healthy ageing in Ghana. There, he realised that many of the diseases that he saw every day in the consultation room in the Netherlands were absent in Ghana. He has made it his mission to translate his findings in Ghana into interventions for our modern environment. To that end, he has left the consultation room because he is convinced that the key to healthy ageing lies in the public space. Our daily environments should help us make the healthy choice, the easy, the normal, the fun choice. David van Bodegom has published 75 peer-reviewed articles about healthy ageing. He wrote the best selling book: _Guide to growing older, _also holds a master in Ancient History.