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Frank Baeyens

Professor of Experimental Psychology at University of Leuven

About Me

Frank Baeyens is a professor of experimental psychology at the KU Leuven - University of Leuven. He is the author of more than 100 scientific papers on human learning and on a variety of experimental psychopathology topics. In recent years, his research has focused on the contribution of learning processes to acquired likes, addiction and craving, and more specifically to smoking behavior and recreational nicotine use. As a resolute advocate for Tobacco Harm Reduction, Prof. Baeyens is currently investigating the efficacy, and the pro’s and con’s of electronic cigarettes, both in controlled lab studies and in clinical Randomized Controlled Trials. Being a scholar of research on e-cigs (toxicology, health effects, public health policy and legislation, moral/societal issues), his work on vaping regularly features in national and international media outlets. With Dr. Dinska Van Gucht, he co-authored the first scientific publication ever on the efficacy of second-generation e-cigs.

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