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Develop your own digital marketing strategy

Professional Certificate in
Digital Marketing Fundamentals

What you will learn

  • How marketing creates value and can influence perceptions, purchasing and loyalty
  • How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
  • Conduct a competitor audit and analysis
  • Understand why digital marketing matters today and changes in the digital landscape
  • Develop your own digital marketing strategy
Expert instruction
2 skill-building courses
Progress at your own speed
4 months
3 - 5 hours per week
Discounted price: $268.20
Pre-discounted price: $298USD
For the full program experience

Courses in this program

  1. EdinburghX's Digital Marketing Fundamentals Professional Certificate

Meet your instructors
from The University of Edinburgh (EdinburghX)

Ewelina Lacka
Lecturer in Digital Marketing and Analytics
The University of Edinburgh
Malcolm Kirkup
Dean and Pro Vice-Chancellor
Westminster Business School
Asanka de Silva
Business School Associate
The University of Edinburgh
Vrinda Narain
Teaching Assistant
The University of Edinburgh

Experts from EdinburghX committed to teaching online learning

Enrolling Now

Discounted price: $268.20
Pre-discounted price: $298USD
2 courses in 4 months
Pursue the Program

Also in Business & Management at edX


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