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Learn how to apply marketing concepts to service experiences

Professional Certificate in
Services Marketing Fundamentals

What you will learn

  • Understand marketing concepts in detail.
  • Explain the strategic and tactical aspects of marketing.
  • Comprehend the basics of services marketing mix.
  • Appreciate the intersection of Human Resources, Operations and Marketing in services.
  • Discuss service excellence & service quality.
Expert instruction
2 skill-building courses
Progress at your own speed
3 months
3 - 5 hours per week
Discounted price: $340.20
Pre-discounted price: $378USD
For the full program experience

Courses in this program

  1. IIMBx's Services Marketing Fundamentals Professional Certificate

Meet your instructors
from Indian Institute of Management Bangalore (IIMBx)

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore
Shainesh G
Chair - Executive Education Programs Chair - Initiatives on Consumer Insights Professor - Marketing
IIM Bangalore

Experts from IIMBx committed to teaching online learning

Enrolling Now

Discounted price: $340.20
Pre-discounted price: $378USD
2 courses in 3 months
Pursue the Program

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