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Transform business ideas into successful ventures

Professional Certificate in
Innovation and Entrepreneurship
UMD and USMx

What you will learn

  • Identify entrepreneurial ideas with entrepreneurial thinking (entrepreneurial mindset, motivation, & behavior), seeing (industry condition, industry status, macroeconomic change, & competition) & acting (value innovation & opportunity identification).
  • Create innovative business models to effectively design value propositions, assemble and lead a well-comprised team, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizing your success.
  • Explore the marketing of innovations by learning tactics to gather marketing research and customer intelligence, understanding the need for adopting a customer-orientation, and applying marketing strategies to dynamic environments.
  • Build financing strategies with an understanding of short-term finance alternatives, capital structures, cost of capital, sources of entrepreneurial capital including angel investors and venture capitalists, and alternative sources of capital.

The Professional Certificate in Innovation and Entrepreneurship distills vast amounts of research in psychology, sociology, marketing, strategy, and finance into a practical how-to guide for aspiring and active startup entrepreneurs and corporate innovators. Our world-class, award-winning faculty present a whole new understanding of entrepreneurial ideas and actions. At its core, we present a powerful argument that anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights within our curriculum, we share how to create and transform your business ideas into new ventures that are lasting successes.

This experience is valuable for startup entrepreneurs and corporate innovators. Learners interested in developing and commercializing their own ideas into a product or service-based startup can do so in this Professional Certificate. For learners interested in acquiring the knowledge, competencies, and relationships to solve innovation challenges within established companies and organizations, this Professional Certificate is equally valuable.

Our innovation and entrepreneurship courses are designed to map the lifecycle of a new venture, with learners crafting their ideas throughout the four-course program. With an emphasis on actionable projects, learners can select and work on new business ideas or corporate ventures of their choosing, and apply the lessons learned to their own interests. This is valuable for for-profits, non-profits, social entrepreneurs, and government organizations.

The University of Maryland is a global leader in educating entrepreneurs and innovators, recently ranked as the #3 public university in this category by The Princeton Review. The team leading the Professional Certificate in Innovation and Entrepreneurship created and leads the Master of Professional Studies in Technology Entrepreneurship (the #1-ranked online master’s program in entrepreneurship by, the Innovation and Entrepreneurship Living-Learning Program (Winner of the Outstanding Specialty Entrepreneurship Program of the Year by the United States Association for Small Business and Entrepreneurship), and over 20 courses in Innovation and Entrepreneurship serving over 5,000 full-time University of Maryland students annually.

Expert instruction
4 skill-building courses
Progress at your own speed
4 months
2 - 3 hours per week
Discounted price: $680.40
Pre-discounted price: $756USD
For the full program experience

Courses in this program

  1. UMD and USMx's Innovation and Entrepreneurship Professional Certificate

  2. 2–3 hours per week, for 4 weeks

    Learn today’s newest skills and tools for identifying and acting on entrepreneurial opportunities for startup companies and corporate innovations

  3. 2–3 hours per week, for 4 weeks

    Build your capabilities to create a value proposition, team strategy, market strategy, and financial strategy to transform your ideas into a startup company or innovative corporate venture

  4. 2–3 hours per week, for 4 weeks

    Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

  5. 2–3 hours per week, for 4 weeks

    Demystify key financial concepts for creating a financial plan for your new venture to raise the right funding from the right partners at the right time

    • The skills developed in the Professional Certificate in Innovation and Entrepreneurship align with career opportunities as a:
    • Founder
    • CEO
    • Vice President of Innovation
    • Director of Innovation

Meet your instructors
from The University of Maryland, College Park (UMD), University System of Maryland (USMx)

Michael Pratt
Faculty, A. James Clark School of Engineering
University of Maryland, College Park
Lola Koiki
Faculty, A. James Clark School of Engineering
University of Maryland, College Park
James Green
Managing Director of Learning and Development for the Maryland Technology Enterprise Institute
University of Maryland, College Park

Experts from UMD, USMx committed to teaching online learning

Program endorsements

The instruction and startup coaching that I received when a student at the University of Maryland were invaluable to the launch and growth of Squarespace. The skills taught in these courses are a fantastic introduction to many of the fundamentals one needs when starting a business.

Anthony Casalena , Founder and CEO of Squarespace

Enrolling Now

Discounted price: $680.40
Pre-discounted price: $756USD
4 courses in 4 months
Pursue the Program

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