• Length:
    10 Weeks
  • Effort:
    2–3 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $129 USD

  • Institution
  • Subject:
  • Level:
    Intermediate
  • Language:
    English
  • Video Transcript:
    English

Prerequisites

There are no set prerequisites for this course. However, if you're ideally suited, you have at least basic, perhaps advanced knowledge in digital development. You're fairly digital yourself. Most likely you use a smartphone. You are probably a working person, maybe in a management position in an organization. You are at a time and a place where the issues mentioned on this page are heavily debated.

About this course

Has the introduction of digital technology made the old theories for business development and marketing obsolete? These tried and true theories, processes and methods are still valued, but they are now turbocharged. Technology has enabled businesses to leverage more opportunities and it's important to understand how you can take advantage of these developments. 

This course will not offer a complete overview of all the latest digital marketing technologies, but rather help you understand a general approach to the subject on a strategic level. With that understanding, you will find it easier to navigate the landscape of evolving tools and get the highest business development and marketing value. You will learn about new possibilities for business development and marketing and how to utilize them as a strategic tool for your company's digital transformation. 

This course is part of the Digital Transformation Professional Certificate program.

What you'll learn

  • Essential business development and marketing approaches and how they are boosted and changed by digital technology
  • How to perform business development in a digital environment
  • How to increase efficiency and precision in business development and marketing processes
  • How to use business development and marketing as a strategic tool for repositioning your company in a digital landscape. 
  • How to use the theories, models, and tools needed for business development and marketing in a fast-changing business landscape

Meet your instructors

Henrik Blomgren
Assistant Professor in Industrial Marketing
KTH Royal Institute of Technology
Martin Vendel
PhD, business consultant and researcher
KTH Royal Institute of Technology

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