Evidence-Based Business Communication

Provided by Australian National University (ANUx)
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$149 USD

Intermediate
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Learn how to achieve effective communication by evaluating evidence to identify and support the best communications strategies for your business.

Course Format:Instructor-Led
Start Date:Mar 20, 2019

What you will learn

At the end of the course, students will be able to:

  • Determine stakeholder interests and requirements.
  • Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.

Overview

There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.

Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.

The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.

This course is part of the Evidence-Based Management MicroMasters Program.

Before you start

Students are required to have completed EBM01x. This course is a graduate level course that assumes an undergraduate degree level understanding in a non-cognate area.
  • Instructor-Led: course contains assignments and exams that have specific due dates, and you complete the course within a defined time period.
  • Course ends: Mar 20, 2019

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