About this course
There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.
Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.
The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.
This course is part of the Evidence-Based Management MicroMasters Program.
What you'll learn
At the end of the course, students will be able to:
- Determine stakeholder interests and requirements.
- Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.
Theory and best practice in the area of interpersonal communication. Week 2: Business writing
Principles of effective business writing. Week 3: Presentation skills
Principles of effective public speaking and business presentations. Week 4: Rhetoric and persuasion
Importance of rhetoric and persuasion to effective business communication. Week 5: Data visualization
Different strategies for presenting complex concepts visually. Week 6: Stakeholders and communication
Select and apply different business communication strategies for different communication objectives.
Pursue a Verified Certificate to highlight the knowledge and skills you gain $149.00
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Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects
Add the certificate to your CV or resume, or post it directly on LinkedIn
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Who can take this course?
Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.