What you will learn
At the end of the course, students will be able to:
- Determine stakeholder interests and requirements.
- Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.
There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.
Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.
The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.
This course is part of the Evidence-Based Management MicroMasters Program.
Before you start
- Instructor-Led: course contains assignments and exams that have specific due dates, and you complete the course within a defined time period.
- Course ends: Mar 20, 2019
Meet Your Instructors
Who can take this course?
Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.