• Length:
    6 Weeks
  • Effort:
    3–5 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $150 USD

  • Institution
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcript:
    English

Associated Programs:

Prerequisites

Candidates interested in pursuing the MicroMasters program in Business Fundamentals are advised to complete BUS1x Business Foundations and BUS2x Business Communications before undertaking this course.

About this course

Skip About this course

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

What you'll learn

Skip What you'll learn
  • Develop a basic customer segmentation system
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems that go-to-market efforts
  • Understand how marketing metrics can benefit your business

Meet your instructors

Darren Dahl
Senior Associate Dean, Faculty & Director of the Robert H. Lee Graduate School; Professor, Marketing and Behavioural Science Division
UBC Sauder School of Business
Paul Cubbon
Instructor, Marketing and Behavioural Science Division
UBC Sauder School of Business

Pursue a Verified Certificate to highlight the knowledge and skills you gain $150.00

View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.