• Length:
    8 Weeks
  • Effort:
    18–20 hours per week
  • Price:

    Add a Verified Certificate for $299 USD

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  • Course Type:
    Instructor-led on a course schedule

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About this course

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In this course, you will examine how data-driven decision making has implications for customer relationship management, privacy, security, and global government regulation that are shaping and are shaped by the democratization of information. This course examines big data analytics and business strategy, using visualization tools to improve decision making. More than an applied business statistics course, it is modernized to frame challenges in Industry 4.0 terms. From a marketing and customer relationship management perspective, you will learn the importance of the customer persona and buyer journey focused on how data transforms customer activities into insight. You will identify how to be a more effective diagnostic leader in a data-rich world, identifying opportunities to improve business performance.

What you'll learn

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  • Explore types of data and statistical methods utilized for making relevant business decisions
  • Develop insights about how companies understand customers through a digital ecosystem of technology and analytics
  • Observe how data visualizations improve decision making
  • Evaluate ways that data-streaming sensors including (loT), artificial intelligence (AI), and augmented reality (AR) utilize data within organizations
  • Build effective leadership decision making strategies for a data-rich world

Meet your instructors

Patrick Lynch
Clinical Assistant Professor
Arizona State University

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Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.