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Leading Digital and Data Decision Making

In this course, you will learn how leaders make managerial and relevant decisions based on data across multiple global industries. You will also explore how companies benefit from a digital ecosystem including sensors (IoT), Blockchain, artificial intelligence (AI), and augmented reality (AR) that move data-driven insights from the data scientist to the boardroom.

Leading Digital and Data Decision Making

There is one session available:

After a course session ends, it will be archived.
Starts Jan 11, 2022
Ends Mar 17, 2022
Estimated 8 weeks
18–20 hours per week
Instructor-paced
Instructor-led on a course schedule
Free
Optional upgrade available

About this course

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In this course, you will examine how data-driven decision making has implications for customer relationship management, privacy, security, and global government regulation that are shaping and are shaped by the democratization of information. This course examines big data analytics and business strategy, using visualization tools to improve decision making. More than an applied business statistics course, it is modernized to frame challenges in Industry 4.0 terms. From a marketing and customer relationship management perspective, you will learn the importance of the customer persona and buyer journey focused on how data transforms customer activities into insight. You will identify how to be a more effective diagnostic leader in a data-rich world, identifying opportunities to improve business performance.

At a glance

What you'll learn

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  • Explore types of data and statistical methods utilized for making relevant business decisions
  • Develop insights about how companies understand customers through a digital ecosystem of technology and analytics
  • Observe how data visualizations improve decision making
  • Evaluate ways that data-streaming sensors including (loT), artificial intelligence (AI), and augmented reality (AR) utilize data within organizations
  • Build effective leadership decision making strategies for a data-rich world

About the instructors

Who can take this course?

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

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