Wharton: Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
6 weeks
3–4 hours per week
Self-paced
Progress at your own speed
This course is archived
Future dates to be announced
Managing the Value of Customer Relationships
At a glance
- Institution:
Wharton
- Subject: Business & Management
- Level: Intermediate
- Prerequisites:
- Familiarity with basic marketing concepts
- This is a graduate level course
- Language: English
- Video Transcript: English
- Associated skills:Performance Metric, Marketing Analytics, Business Metrics, Predictive Analytics, New Product Development, Consumer Behaviour, Marketing, Digital Marketing, Thought Leadership, Operations
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