Marketing Analytics: Competitive Analysis and Market Segmentation

Provided by University of California, Berkeley (BerkeleyX)
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$249 USD

Intermediate
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Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Course Format:Instructor-Led
Start Date:Feb 22, 2019

What you will learn

  • Competitive analysis
  • Market segmentation
  • How to analyze and structure markets
  • Application of advanced programming languages toward segmentation
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.

Overview

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Before you start

Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.
  • Instructor-Led: course contains assignments and exams that have specific due dates, and you complete the course within a defined time period.
  • Course ends: Feb 22, 2019

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

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