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Marketing Analytics: Products, Distribution and Sales

Provided by University of California, Berkeley (BerkeleyX)
See prerequisites
5–7 hours
per week, for 4 weeks

$249 USD for graded exams and assignments, plus a certificate

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

Before you start

Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.
Course opens: Jul 15, 2019
Course ends: Dec 31, 2020

What you will learn

  • Product: Conjoint analysis
  • Product: Decision trees
  • Distribution: Store location decision model
  • Sales: Consumer sales process for brick and mortar and ecommerce channels
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.


In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Meet your instructors

Stephan Sorger
Honored Instructor
UC Berkeley Extension

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

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This course is part of:

Earn a MicroMasters® Program Certificate in 1 year if courses are taken one at a time.

View the program
  1. 20–28 hours of effort

    Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

  2. 20–28 hours of effort

    Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

  3. 20–28 hours of effort

    Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

  4. Marketing Analytics: Products, Distribution and Sales

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