• Length:
    4 Weeks
  • Effort:
    7–9 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $149 USD

  • Institution
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcript:
    English
  • Course Type:
    Self-paced on your time

Associated Programs:

About this course

Skip About this course

Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.

In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications.

This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.

What you'll learn

Skip What you'll learn

By the end of this course the learner will be able to:

● Identify and evaluate the Marketplace

● Identify historical changes and concepts

● Explore new technologies as they apply to marketing

● Explain Social Media and Value Creation

● Discuss market segmentation, target marketing & promotion

Meet your instructors

Jeffrey Frohwein
MS, MBA
Doane University

Pursue a Verified Certificate to highlight the knowledge and skills you gain
$149 USD

View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally