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Marketing Operations

Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.

Marketing Operations

There is one session available:

After a course session ends, it will be archived.
Starts Sep 17
Estimated 4 weeks
7–9 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

About this course

Skip About this course

Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.

In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications.

This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.

Coaching
If you are enrolled in the verified track (paid track) in any course that is a part of a MicroBachelors program, including this course, you are eligible for coaching at no additional cost. Please note that coaching is only available via SMS to U.S. phone lines.

Our coaches (real humans) are ready to help you with career exploration, navigating resources, staying motivated, and solving problems along the way to your goals.

Learn more about the value of coaching directly from one of our coaches, Erin.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:

What you'll learn

Skip What you'll learn

By the end of this course the learner will be able to:

● Identify and evaluate the Marketplace

● Identify historical changes and concepts

● Explore new technologies as they apply to marketing

● Explain Social Media and Value Creation

● Discuss market segmentation, target marketing & promotion

About the instructors

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