• Length:
    6 Weeks
  • Effort:
    4–5 hours per week
  • Price:

    Add a Verified Certificate for 99 USD

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  • Video Transcript:


This program is designed for people who have Android programming experience and interested in monetized Android apps. This course is not for people who have never programmed an Android application.

About this course

Learn how to monetize Android apps without adversely affecting the user experience. We will present the best practices of advertising, monetizing and publishing your Android app. We will also present an introduction to business models that will help you make money from an app using Google AdMob, Google’s mobile advertising platform specifically designed for mobile apps.

This course is part of the GalileoX Android Developer MicroMasters Program that is specifically designed to teach the critical skills needed to be successful in this exciting field and to prepare you to take the Google Associate Android Developer Certification exam. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the four courses as well as the Final Project.

What you'll learn

  • How to monetize your application
  • Improve user experience
  • Create code to display banner and interstitial ads in an app
  • Licensing and monitoring your application
  • Publishing your application

Lesson 1: Introducing Monetization

  • Why and How to monetize your application
  • Make a product: solve a problem!
  • Successful apps use cases
  • App markets and distribution models
  • Developing a monetization plan

Lesson 2: Business Models

  • Monetization Strategies
  • Important metrics on monetization
  • Optimize your model
  • Case Study

Lesson 3: Enterprise App Monetization

  • Building a strategy
  • Pricing and models
  • Case Study 

Lesson 4: Technical implementation on Android

  • Analytics and reporting
  • Notifications
  • Onboarding process
    • Invites
    • Dynamic Links
    • App Indexing
  • AdMob Introduction
  • Introduction to models to make money from an app and Google AdMob
  • Create code to display Banner and Interstitial ads in an app

Meet your instructors

Jorge Giuffra
Branding Distribution Monetization
México City, México
Pedro Borrayo
Software Engineer Guatemala, Guatemala
Galileo University

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Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.