• Length:
    6 Weeks
  • Effort:
    4–8 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $399 USD

  • Institution
  • Subject:
  • Level:
    Advanced
  • Language:
    English
  • Video Transcript:
    English

Associated Programs:

Prerequisites

  • Secondary school (high school) algebra; basic mathematics concepts
  • Backgroundin three areas:
    • Project and process (operations) management concepts
    • Marketing concepts
    • Software engineering concepts

Learners may develop background in these three areas either through on the job exposure or by auditing 3rd or 4th year university level or online courses before taking DI503.

About this course

Skip About this course

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

In this course, part of the Digital Product Management MicroMasters program, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:

  • use customer co-creation and understanding of their needs to become a "champion" for user-centric development in digital technology.
  • set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  • use a data-and metrics-driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  • shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Caveat: This is not a course on software development, architecture or product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g., its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative and allied with decision-making in their orientation.

What you'll learn

Skip What you'll learn
  • Product line planning and road mapping alternatives
  • Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents
  • Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.
  • How to launch a product and create a go-to-market strategy to champion your product.
  • Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third party data towards performance optimization

Meet your instructors

Nitin R. Joglekar
Associate Professor of Operations and Technology Management
Boston University
Varun Nagaraj
Questrom Digital Learning and Innovation Fellow
Boston University

Pursue a Verified Certificate to highlight the knowledge and skills you gain $399.00

View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.