• Length:
    7 Weeks
  • Effort:
    2–3 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $99 USD

  • Institution
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcript:
    English

Prerequisites

None

About this course

Do you want to learn about an industry that is dynamic, fun, evolving, supports 347 million jobs around the world and is forecasted to generate US$11 trillion over the next 10 years?

By taking this course, developed around one of the world’s premier destinations, Queensland in Australia, you will experience challenges, and solutions, reflective of the thriving global tourism and travel industry. With over a billion international tourist arrivals per annum worldwide over recent years, more people from around the world are setting out for new destinations. The purpose of their travel is changing too. It's a great time to experience an industry that touches our lives in many meaningful ways.

This course will provide you with substantive insights into the management challenges facing destinations and operators. It will show you the proper steps to follow for research-informed resolutions. The course comprises seven modules, with each module co-delivered by two or more expert academics. Developed in partnership with Tourism and Events Queensland, the statutory marketing authority for tourism in Queensland, several modules have been shot on-location across Queensland’s premier tourism destinations. The course features case studies of leading tourism and hospitality companies and interviews with prominent industry professionals. In addition, you'll hear from public sector officials representing government, peak industry bodies, destination management and marketing organisations, hotels and resorts, attractions, tour operators, transport and local communities.

Eleven leading academics share their expertise taking the learner through a visceral journey of self-discovery and exploration of various aspects of tourism planning, management of services and experiences, the changing role of technology in decision-making, and management of workforce and risk in tourism.

The course is particularly designed for:
  • Professionals working in the tourism (hospitality, events, sport and leisure) industries
  • Students learning about these industries for the first time
  • Individuals who have an avid interest in tourism

^ Course image credit: Tourism Events Queensland

What you'll learn

  • Understand the complexity of challenges faced by the tourism industry
  • Examine tourism and travel management principles
  • Create resolutions and strategies to address tourism issues and challenges

Meet your instructors

Sara Dolnicar
UQ Vice-Chancellor Research Fellow
The University of Queensland
Sally Driml
Lecturer in Tourism Management
The University of Queensland
Sheranne Fairley
Senior Lecturer
The University of Queensland
Karen Hughes
Associate Professor
The University of Queensland
Judith Mair
Associate Professor
The University of Queensland
Gabby Walters
Senior Lecturer
The University of Queensland
Brent Ritchie
Professor
The University of Queensland
David Solnet
Associate Professor
The University of Queensland
Richard Robinson
Research Development Fellow
The University of Queensland
Lisa Ruhanen
Associate Professor
The University of Queensland
Pierre Benckendorff
Associate Professor
The University of Queensland

Pursue a Verified Certificate to highlight the knowledge and skills you gain $99.00

View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    EdX, a non-profit, relies on verified certificates to help fund free education for everyone globally

Learner testimonials

"I had a great time doing this MOOC. I’ve done other MOOCs, not only in edX but also other learning platforms and I must admit this MOOC was for sure one of the best. Thanks not only to the classes and the activities but also because it made me discover and challenge myself." -- Previous Learner

"The business-like lectures were really professional. I had the sensation even as I sat in my living room that I was actually inside a real classroom." ​-- Previous Learner