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Writing for Social Media

Provided by University of California, Berkeley (BerkeleyX)
See prerequisites
3–5 hours
per week, for 4 weeks

$99 USD for graded exams and assignments, plus a certificate

This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.

Start Date:

Before you start

Course 1 – The Writing Process
Course opens: Nov 12, 2019
Course ends: Dec 10, 2019

What you will learn

  • Assess the audience you are writing for
  • Customize content for the specific audience and delivery method
  • Utilize effective online writing strategies
  • Communicate effectively in an online environment


Businesses and institutions today increasingly turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?

This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.

Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.

Meet your instructors

Tim Peters
B.S., M.A., Lead Content Strategist
Tata Consultancy Services
View Courses
This course is part of:

Earn a Professional Certificate in 2-4 months if courses are taken one at a time.

View the program
  1. 12–20 hours of effort

    A guide to the writing process. Learn and practice strategies for writing and revising effective business documents.

  2. 12–20 hours of effort

    Learn best practices and approaches to writing effective business letters, emails, and reports. Format, composition, and clarity are emphasized.

  3. Writing for Social Media

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