• How to identify which trends and uncertainties will affect your business model
• Evaluate how robust your business model is given trends and uncertainties
• Formulate concrete actions to make your business model more robust

Week 1 & 2: My Business model in a dynamic context

• Recap: structured description of a business model
• Sources and drivers of change: politics, economy, society, technology, legal, ecology (PESTLE)
• Trends vs uncertainties.

Week 3 & 4: Selecting trends and uncertainties affecting my business model

• What are my key stress factors and outcomes (=scenario axis development)
• Mapping stress factors on business model (facts and issues)

Week 5 & 6: Stress-testing my business model

• Confronting BM with the stress factors
• Create a heat map (=stresstesting)

Week 7 & 8: Improving my business model

• Analyse the weak and strong points (will my BM be sustainable in the future)
• What can I do to keep my BM sustainable? (=formulating concrete actions)

“Stress-testing provided great practical value to foster a forward looking mindset. The business model stress test sharpened our strategy for the coming years.”– Participant in an offline course