IIMBx: Consumer Behaviour
The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .
Consumer Behaviour
De un vistazo
- Institution IIMBx
- Subject Negocios y administración
- Level Introductory
- Prerequisites
This is a course in basic Principles of Management. A reading of any textbook on this title will enable the participants to gain more value from the case.
*The participant should apply the course learning to his/her own market context (a note to international students).
- Language English
- Video Transcript English
- Associated programs
- Programa MicroMasters® en Product Marketing Strategy
- Associated skillsBrand Positioning, Consumer Behaviour, Decision Making, Digital Marketing, Marketing Mix, Marketing Strategies, Marketing Research, Sales Management, Marketing, Brand Management