Ir al contenido principal

Customer Centric Marketing for Entrepreneurs

Design a marketing campaign and learn how to create brand excitement and attract engaged customers!

Hay una sesión disponible:

¡Ya se inscribieron 15,533! Una vez finalizada la sesión del curso, será archivado.
Comienza el 22 oct
4 semanas estimadas
4–6 horas por semana
A tu ritmo
Avanza a tu ritmo
Gratis
Verificación opcional disponible

Sobre este curso

Omitir Sobre este curso

It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for your business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.

The landscape for marketing (identifying and seizing opportunities for market growth) has changed dramatically over the past decade, making marketing decisions more confusing than ever before. Understanding how to quickly identify true customer needs and then apply the learnings to identify the right marketing approach for your company is critical if you are looking to launch and/or grow a business.

In this unique entrepreneurial marketing course, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support.

We will teach you how to better understand your customers’ needs and use this knowledge to develop and launch a marketing campaign that engages consumers and creates traction using the right marketing channels. Your campaign might be an integrated social media program, an event-driven workshop, a sales outreach initiative or something entirely different.

You will learn how to view the customer engagement experience through the eyes of your target market to effectively build a strong brand. Finally, you will learn how to evaluate and measure the success of your campaign to ensure you can either repeat successful marketing initiatives that worked or pivot when the campaign does not meet your business growth goals.

De un vistazo

  • Idioma: English
  • Transcripción de video: English

Lo que aprenderás

Omitir Lo que aprenderás
  • How to use customer discovery tools to identify market needs, problems and opportunities
  • Create customer profiles and personas that help you identify the right marketing channels to reach your customers
  • Respond to evolving customer needs using personal, digital, social and mobile spheres
  • Develop content and messaging that directly addresses consumer needs and drives brand excitement
  • Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign

Acerca de los instructores

¿Te interesa este curso para tu negocio o equipo?

Capacita a tus empleados en los temas más solicitados con edX para Negocios.