Ir al contenido principal

EdinburghX: Digital Marketing Strategy

4.6 stars
21 ratings

Learn how to create a digital marketing strategy for implementation in your business.

Digital Marketing Strategy
8 semanas
4–6 horas por semana
A tu ritmo
Avanza a tu ritmo
Gratis
Verificación opcional disponible

Hay una sesión disponible:

¡Ya se inscribieron 105,775! Una vez finalizada la sesión del curso, será archivadoAbre en una pestaña nueva.
Comienza el 28 mar

Sobre este curso

Omitir Sobre este curso

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

De un vistazo

  • Idioma: English
  • Transcripción de video: English
  • Programas asociados:
  • Habilidades asociadas:Strategic Planning, Marketing, Digital Marketing

Lo que aprenderás

Omitir Lo que aprenderás
  • Understand why digital marketing matters today
  • Understand changes in the digital landscape
  • Learn how to create innovative and impactful content
  • Learn how to create and use consumer personas
  • Conduct a competitor audit and analysis
  • Develop your own digital marketing strategy

Plan de estudios

Omitir Plan de estudios
  • Week 1: Why digital matters?
  • Week 2: The impact of digital on product
  • Week 3: The impact of digital on value proposition
  • Week 4: Changes in technology a marketer has to be aware of
  • Week 5: Digital policies
  • Week 6: The persona and its journey
  • Week 7: Competitor analysis
  • Week 8: Final Project: Digital Marketing Strategy development

Este curso es parte del programa Digital Marketing Fundamentals Professional Certificate

Más información 
Instrucción por expertos
2 cursos de capacitación
A tu ritmo
Avanza a tu ritmo
4 meses
3 - 5 horas semanales

¿Te interesa este curso para tu negocio o equipo?

Capacita a tus empleados en los temas más solicitados con edX para Negocios.