JaverianaX: Transforma tu negocio de turismo con experiencias digitales innovadoras
Participants enrolled in the audited route who meet 80% participation in the program will receive a free certificate issued by the Javeriana University. If you wish to receive this certificate, register and fill out the active form in the course. Likewise, you can manage the paid certificate with Edx for the reference value published on this site.
All content of the academic program is an effort between Google and the Pontifical Javeriana University.
Learn to design services and experiences through innovative business models, understanding the new consumer habits of users based on the new normal in the tourism industry. Through tools and methodologies ( value proposition canvas, service design, customer experience, customer journey map, UX-UI, MVP, Google Analytics , Google Ads , among others ) skills will be developed to map trends, design differential value proposals , test prototypes and apply digital marketing strategies for the go to market of new differential services for tourism with a high physical component (physical and digital).
Hay una sesión disponible:
Transforma tu negocio de turismo con experiencias digitales innovadoras
De un vistazo
- Institución: JaverianaX
- Tema: Negocios y administración
- Nivel: Introductory
- Prerrequisitos:
None
- Idioma: Español
- Transcripción de video: Español
- Habilidades asociadas:Customer Experience, Business Modeling, Service Design, Value Propositions, Communications, Go-to-Market Strategy, Customer Service, Tourism, User Experience, Ecosystem Science, Persona (User Experience), Innovation, Digital Marketing, Technology Ecosystems, User Interface, Marketing