• Duración:
    6 semanas
  • Dedicación:
    6–8 horas por semana
  • Precio:

    GRATIS
    Agregar un Certificado Verificado por $198 USD

  • Institución
  • Tema:
  • Nivel:
    Intermediate
  • Idioma:
    English
  • Transcripciones de video:
    English, 中文

Prerrequisitos

Leaners need to have hospitality and tourism related experiences.

Sobre este curso

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.

You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.

We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.

Note that this course is priced at USD $198.

Lo que aprenderás

  • Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
  • Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
  • Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
  • Identify and provide leadership at work in relation to information, technology and innovation management
  • Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
  • Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
  • Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.
Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.


Week 2: Information Technology Adoption & Applications

Introduce the theoretical perspectives on technology adoption and innovation diffusion.


Week 3: Value Creation through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.


Week 4: IT-based Innovation in Marketing and Operation

Understand why digital advertising matters and how to devise a digital advertising plan.

Evaluate digital advertising applications, create search advertising and display advertising via a certain platform.


Week 5: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.


Week 6: Technology Development and the Future of Hospitality and Tourism Organizations

Discuss destination competitiveness based on IT strategy.

Conoce a tus instructores

Dan Wang, Ph.D.
Associate Professor
The Hong Kong Polytechnic University

Obtén un Certificado Verificado para destacar los conocimientos y las habilidades que adquieras $198.00

Ver un modelo de certificado de edX en PDF
  • Oficial y verificado

    Obtén un certificado con la firma del instructor y el logotipo de la institución para demostrar tus logros y aumentar las posibilidades de conseguir trabajo

  • Fácil de compartir

    Agrega el certificado a tu currículum o publícalo directamente en LinkedIn

  • Incentivo comprobado

    El certificado te da un motivo más para completar el curso

  • Apoya nuestra labor

    edX, una organización sin fines de lucro, se sustenta con los certificados verificados para financiar la educación gratuita para todo el mundo

¿Quién puede hacer este curso?

Lamentablemente, las personas de uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.