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Innovation and Creativity Management

Turn ideas into successful products and services by learning how to drive innovation and creativity in your company.

Innovation and Creativity Management

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Al ritmo del instructor
Comenzó el Jun 16
Termina el Aug 25
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Comienza el Sep 29
Al ritmo del instructor
Comienza el Jan 12, 2022
Termina el Mar 23, 2022
Al ritmo del instructor
Comienza el May 11, 2022
Termina el Jul 20, 2022
6 semanas estimadas
6–8 horas por semana
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Sobre este curso

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Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.

This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:

The Development stage of an Innovation Project

  • What are the key perspectives of problem solving activities in the development stage of the innovation process?
  • How to use experimentation as a core activity of problem solving?
  • How to utilize open innovation and the TRIZ method

The Launch and Nurture Stage

  • What needs to be considered for the diffusion and adoption of an innovative product or service?
  • How do Diffusion and Adoption work in this stage of an innovation launch?
  • How to employ consumer reactions towards new products?

Launch and Project Review

  • How to finalize an innovation launch?
  • What are the key points of a project review?

Besides the online lectures you will engage in a series of exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will help you to better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Human Resources and Change Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

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Lo que aprenderás

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  • How to manage different types of innovation projects and how to gain your own understanding of the factors making it successful
  • The role of creativity for innovation and how individual and organizational creativity can be raised
  • The success factors on the level of an innovation project
  • The importance of soft skills and leadership capabilities for managing innovation successfully

Testimonios de los estudiantes

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"It was an excellent course, great experience. I'm proud and honored that I could get classes of such level through RWTH Aachen University, it is a great oportunity that we did not have 20 or 30 years ago. Youngsters should appreciate this chance."- Previous Learner

"A good balance between theoretical and practical concepts and tools. The workload is a described. It is a worthwhile course on its own, made better of you do the entire MicroMasters Program." - Previous Learner

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Preguntas frecuentes

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Our MicroMasters program consists out of six courses. To gain the MicroMasters credential you need to complete all of the courses. You’re free to choose in which order you would like to take the courses but the chronological order is recommended.

There are always several courses open for enrollment in different runs. To avoid any confusion you’ll find a list of all start dates for the future courses in the different runs following.

It’s not necessary to complete all six courses of the same run to receive the MicroMasters Credential. It only matters that you received a certificate in all six courses in general.

MTI001x : Managing Disruptive Change
MTI002x : Customer-Centric Innovation
MTI003x : Innovation and Creativity Management
MTI004x : Thinking & Acting like an Entrepreneur
MTI005x : Strategic Management: From Intuition to Insight
MTI006x : Strategic Management: From Insight to Decision

MTI – Run 4

MTI004x – 30 January 2019

MTI005x – 27 March 2019

MTI006x – 29 May 2019

MTI – Run 5

MTI001x – 14 November 2018

MTI002x – 16 January 2019

MTI003x – 13 March 2019

MTI004x – 15 May 2019

MTI005x – 17 July 2019

MTI006x – 18 September 2019

MTI – Run 6

MTI001x – 06 March 2019

MTI002x – 08 May 2019

MTI003x – 10 July 2019

MTI004x – 11 September 2019

MTI005x – 06 November 2019

MTI006x – 15 January 2020

MTI – Run 7

MTI001x – 12 June 2019

MTI002x – 14 August 2019

MTI003x – 16 October 2019

MTI004x – 15 January 2020

MTI005x – 18 March 2020

MTI006x – 13 May 2020

MTI – Run 8

MTI001x – 25 September 2019

MTI002x – 27 November 2019

MTI003x – 29 January 2020

MTI004x – 25 March 2020

MTI005x – 27 May 2020

MTI006x – 29 July 2020

MTI – Run 9

MTI001x – 08 January 2020

MTI002x – 11 March 2020

MTI003x – 06 May 2020

MTI004x – 08 July 2020

MTI005x – 09 September 2020

MTI006x – 04 November 2020

¿Quién puede hacer este curso?

Lamentablemente, las personas residentes en uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.

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