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DoaneX: Marketing - Delivering the Value Proposition

Examine the process of branding and its relationship to value creation.

Marketing - Delivering the Value Proposition
4 semanas
7–9 horas por semana
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Gratis
Verificación opcional disponible

Hay una sesión disponible:

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Comienza el 29 mar
Termina el 31 dic

Sobre este curso

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In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. One important aspect of this is developing and communicating a clear value proposition.
This course takes a close look at the process of branding and its relationship to value creation. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. Pricing strategies along with a look at social responsibility will also be considered and evaluated by the learners.

De un vistazo

  • Idioma: English
  • Transcripción de video: English
  • Programas asociados:
  • Habilidades asociadas:Value Propositions, Marketing, Pricing Strategies, Branding, Value Creation, Communications, Distribution Strategies

Lo que aprenderás

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By the end of this course the learner will be able to:
● Explain branding and value creation
● Identify how to capture and deliver value
● Discuss integrated marketing and value communication

Este curso es parte del programa Marketing Essentials MicroBachelors

Más información 
Instrucción por expertos
4 cursos de alta calidad
A tu ritmo
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3 meses
7 - 9 horas semanales

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