• Duración:
    4 semanas
  • Dedicación:
    3–5 horas por semana
  • Precio:

    GRATIS
    Agregar un Certificado Verificado por $499 USD

  • Instituciones
  • Tema:
  • Nivel:
    Introductory
  • Idioma:
    English
  • Transcripción de video:
    English
  • Tipo de curso:
    A tu ritmo

Programas asociados:

Sobre este curso

Omitir Sobre este curso

Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.

This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.

Lo que aprenderás

Omitir Lo que aprenderás

3.1 Online Advertising Ecosystems

3.2 Evaluation of Online Display Campaigns

3.3 Online Reviews and Sentiment Analysis

3.4 Social Media /Social Network Analysis

3.5 Analysis of Social Media Big Data

Conoce a tus instructores

Wendy Moe
Associate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at Maryland Smith.
University of Maryland
Lauren Rhue
Assistant Professor of Information Systems
University of Maryland, College Park
Yogesh Joshi
Associate Professor
University of Maryland, College Park

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