• Duración:
    5 semanas
  • Dedicación:
    3–5 horas por semana
  • Precio:

    GRATIS
    Agregar un Certificado Verificado por $199 USD

  • Institución
  • Tema:
  • Nivel:
    Advanced
  • Idioma:
    English
  • Transcripción de video:
    English
  • Tipo de curso:
    Al ritmo del instructor

Prerrequisitos

Basic understanding of micro and macroeconomics; and competitive strategy

Sobre este curso

Omitir Sobre este curso

This MOOC on platform business models will take a strategic perspective to understanding business that operate as platforms. In contrast to conventional pipeline business models, platform business model firms make certain unique decisions.

The first module of this course will introduce the learner to the core concepts around platforms and network economics. The second module will elaborate on network effects in the context of platforms and ecosystems, and provide insights into how platforms mobilize their networks and solve the penguin problems.

The third module elucidates the criteria used by platform firms in their pricing decisions and introduces the various pricing models available for platform pricing. The fourth module highlights the value architecture of platform firms, including trade-offs around openness and proprietary nature of complement engagements. The final module provides insights into competing in a platform ecosystem, including managing oligopolistic markets, and issues in regulating platforms.

Lo que aprenderás

Omitir Lo que aprenderás

At the end of this course, you will

  • Understand the differences between conventional and platform business models
  • Appreciate the economics and strategies behind building a platform firm
  • Understand the role of complementors and other ecosystem participants in the operations and success of platform firms
  • Appreciate the nuances of specific decisions to be take in architecting and operating a platform business

Conoce a tus instructores

Srinivasan R
Professor, Strategy
Indian Institute of Management Bangalore

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