• Duración:
    6 semanas
  • Dedicación:
    4–8 horas por semana
  • Precio:

    GRATIS
    Agregar un Certificado Verificado por $200 USD

  • Institución
  • Tema:
  • Nivel:
    Advanced
  • Idioma:
    English
  • Transcripción de video:
    English

Programas asociados:

Prerrequisitos

  • Secondary school (high school) algebra; basic mathematics concepts
  • Background in three areas:
    • Project and process (operations) management concepts
    • Marketing concepts
    • Software engineering concepts

Learners may develop background in these three areas either through on the job exposure or by auditing 3rd or 4th year university level or online courses before taking DI503.

Sobre este curso

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

In this course, part of the Digital Product Management MicroMasters program, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:

  • use customer co-creation and understanding of their needs to become a “champion” for user-centric development in digital technology.
  • set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  • use a data-and metrics-driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  • shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Caveat: This is not a course on software development, architecture or product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g., its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative and allied with decision-making in their orientation.

Lo que aprenderás

  • Product line planning and road mapping alternatives
  • Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents
  • Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.
  • How to launch a product and create a go-to-market strategy to champion your product.
  • Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third party data towards performance optimization

Conoce a tus instructores

Nitin R. Joglekar
Associate Professor of Operations and Technology Management
Boston University
Varun Nagaraj
Questrom Digital Learning and Innovation Fellow
Boston University

Obtén un Certificado Verificado para destacar los conocimientos y las habilidades que adquieras $200.00

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¿Quién puede hacer este curso?

Lamentablemente, las personas de uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.