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JaverianaX: ¿Cómo comunicar en la transformación digital?

The first 1,500 participants enrolled in the audited route who meet 80% participation in the program will receive a free certificate issued by the Javeriana University in alliance with Google. If you wish to receive this certificate, register and fill out the active form in the course. Likewise , you can manage the paid certificate with Edx for the reference value published on this site.

All content of the academic program is an effort between Google and the Pontificia Universidad Javeriana.

This course offers an understanding of the new digital scenario we find ourselves in and the impact that digital transformation has; It also proposes an approach to the use of emerging tools and technologies to acquire skills in areas such as creativity, innovation and digital disruption in the field of communication. The course is aimed at communicators and other professionals who, from their social or institutional work, are interested in the impact of digital transformation.

6 semanas
6–8 horas por semana
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Comienza el 27 mar
Termina el 1 dic

Sobre este curso

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Digital transformation has impacted all public and private spheres in recent years, based on technologies such as artificial intelligence, large volumes of data analytics, cloud computing, 3D printing, augmented reality, or blockchain, among others. The nature of digital transformation is so varied, not only technologically, but also in its economic, social and regulatory aspects, that it is a challenge to understand and communicate it effectively.

To this end, this course presents an introduction to digital transformation, from the co-evolution that technology and society have had, emphasizing the environment of high uncertainty and multiple crises in which it develops, as well as its relationship with business, sustainability, public policy and the privacy, security and regulation aspects that determine its positive and negative effects. This implies an understanding of digital ecosystems, the different strategies to address digital transformation and the new business models that materialize it in different sectors and contexts, based on cases and examples. Additionally, it requires an approach to emerging technologies, with special attention to data processing and natural language. Likewise, the elements are provided for the identification of new work contexts and the skills needed at the organizational and individual level.

This course is positioned at the confluence between the new scenarios of digital transformation of communication and the communication of digital transformation as a socio-technical phenomenon. This involves a journey through concepts, approaches and tools that provide a better understanding of digital transformation, helping to discern its meaning, impact and value. Likewise, it provides elements to recognize opportunities for application, appropriation and digital entrepreneurship to professionals who, from their institutional, social or management work, carry out articulation and social communication actions mediated by digital tools.

Finally, the course presents the fundamental transformations experienced in the communication ecosystem. In this transformation, we move from analog and hegemonic communication to interactive and collaborative digital communication. We look at the categories or traits that define this

digital communication and that are part of the architecture of the new medium: Internet. We analyze the profile of the new communicator, his media versatility and the challenges that appear with digital communication. We review the basic skills and abilities to be developed by digital communicators and propose a model for the creation and production of multiplatform content, based on a series of 2.0 software and applications, which also allow the management of interactivity with audiences and design. of digital metrics.

Curso creado con el apoyo de

Google

De un vistazo

  • Idioma: Español
  • Transcripción de video: Español
  • Habilidades asociadas:Atlassian Confluence, Data Processing, Digital Communications, Big Data, Augmented Reality, Public Policies, Economics, Artificial Intelligence, Articulation, Digital Transformation, Additive Manufacturing (3D Printing), Creativity, Communications, Innovation, Big Data Analytics, Emerging Technologies, Business Modeling, Blockchain, Cloud Computing, Entrepreneurship, Technology Ecosystems, Management

Lo que aprenderás

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  • Interpret the co-evolution of society and technology
  • Understand digital transformation and its enabling technologies
  • Understand data analytics and natural language processing
  • Identify competencies for digital transformation
  • Recognize digital ecosystems
  • Identify strategies to conceive and manage digital transformation
  • Understand the relationship between digital transformation and sustainability
  • Identify business models after digital transformation
  • Examine the international context of digital transformation policy
  • Relate transformation and digital government
  • Approach the regulatory and ethical aspects of digital transformation
  • Identify digital security threats and defenses
  • Address digital transformation and the present of communication
  • Know the digital tools for the exercise of communication and journalism on the web
  • Understand how information works in the digital ecosystem
  • Examine the metrics and their impact on the quality of communication and current journalism
  • Learn how to move from the linear and hegemonic model of communication to the interactive and expanded model
  • Identify new models and typologies of communication in virtual scenarios
  • Design transmedialization strategies based on experiential dynamics
  • Learn the model of digital co-creation or interactive and collaborative communication
  • Identify digital disruption in digital narratives, production for the Internet and the mobile and ubiquitous horizon of communication.

Plan de estudios

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Module 1.

Introduction to digital transformation Introduction to information technology and its co-evolution with society. Discussion of the background, definitions and cases of digital transformation, with examples in communication and journalism. Proposal of individual and organizational competencies for digital transformation.

Module 2.

Digital transformation technologies Presentation of the technologies that enable digital transformation (IoT, sensors and wearables; cloud computing, 5G networks and serverless computing; robotics and artificial intelligence; 3D printing and augmented reality; and blockchain). Introduction to (big) data analytics, its relationship with the quantified individual, decision making and science and open data, emphasizing natural language processing.

Module 3.

Digital economy Introduction to digital ecosystems in various sectors and in the Latin American context. Presentation of various strategies to conceive and manage digital transformation initiatives (surveillance, ambidextrous organizations and business architecture). Discussion of different business models and forms of licensing. Proposal for a relationship between digital transformation and sustainability.

Module 4.

Digital transformation policy Introduction to the political and ethical context of digital transformation. Presentation of the international context of the Open Internet and the policies of multilateral organizations. Introduction to governance strategies and privacy and ethics considerations. Implications of digital security. Discussion of the future of work in the context of digital transformation.

Module 5.

Digital Transformation for Communication Digital communication: its evolution and convergence, from analog and hegemonic communication to interactive and collaborative digital communication. Models, typologies and formats of digital communication, new roles and profiles of the digital communicator: media versatility, the categories that define digital communication, the basic skills and abilities to be developed by digital communicators, the challenges of the communicator in multimedia scenarios.

Module 6.

Multiplatform content production Transmedialization strategies, the various digital audiences and their levels of participation, tools and Apps for the design of digital communication projects, open source technologies and 2.0 digital tools for communication work, interactivity management with audiences, analysis of metrics: trends, tools and procedures.

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