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The University of Wisconsin–Madison Master of Science-Business: Data, Insights, and Analytics online

Stand out as a dynamic leader in business analytics, with a graduate degree in business from the University of Wisconsin–Madison. Learn to communicate data insights to top executives in your organization — and use those insights to power future-forward business solutions.

About the program

  • Career-defining education: Learn to communicate key data insights to high-level teams, and move up the career ladder as a business leader in your field.
  • Cross-disciplinary curriculum: Learn from renowned faculty from various disciplines, and explore relevant topics such as machine learning, data visualization, and cloud computing.
  • Values-driven community: Join a global network of like-minded professionals, and discover the UW–Madison culture of collaboration and innovation.

About the Wisconsin School of Business 

The world-renowned Wisconsin School of Business at the University of Wisconsin–Madison helps future-focused business leaders build a healthier, more sustainable, and more equitable world. Founded in 1900, the Wisconsin School of Business was one of the first five business schools in the nation, and has been trusted to lead for more than 100 years. It continues this tradition of excellence and innovation today with an online Master of Science-Business: Data, Insights, and Analytics available to all, regardless of their location.

Curriculum

Master’s curriculum 

The Wisconsin School of Business designed the Master of Science-Business: Data, Insights, and Analytics program to set learners on a path for continued professional growth

Delivered by expert faculty, the 15-course curriculum invites learners to meet business challenges with innovation. Discover a flexible, affordable program built to enhance your data analytic skills and leadership prowess. 

As a learner in the program, you will:

  • Engage in a fully asynchronous curriculum designed to offer you the flexibility you need to balance studies with a busy career and personal life.

  • Master essential data analytic tools, including Python, R, SQL, Tableau, AWS, and Snowflake.

  • Learn a range of relevant topics such as machine learning, data visualization, and cloud computing.

Tuition and financial aid

The estimated tuition for the online Master of Science-Business: Data, Insights, and Analytics program as of the 2023–24 academic year is $800 per credit. The program is 30 credits, making the total tuition $24,000. Please note that tuition does not include out-of-pocket expenses such as books, additional course materials, or other fees. Learners can expect a moderate tuition increase each year.

Financial aid

There are a number of resources that may be available to help you finance your online master’s degree. Resources could include federal tuition assistance, private loans, employer tuition assistance, and veteran benefits.

Applying for federal student aid

  • Complete the Free Application for Federal Student Aid (FAFSA) , using UW–Madison’s code, 003895.

  • Sign the FAFSA electronically with your Federal Student Aid (FSA) ID.

  • Apply for financial aid at the same time as you complete your program application.

Admissions

UW–Madison’s onlineMaster of Science-Business: Data, Insights, and Analytics offers two application deadlines. Choose the application deadline below that works best for you. If you submit between deadlines, the admissions team will review completed application after the next deadline. If you are admitted, UW–Madison will communicate your enrollment deposit date to you in your online admission letter.

Application deadlines

Program Start

Priority Application Deadline

Final Application Deadline

January 2024

December 4, 2023

January 4, 2024

Application requirements

To complete an application, you will need to submit the following materials:

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Ready to start learning?

Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.

Request more info
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Admissions

Prospective learners interested in this program must have a bachelor's degree or equivalent from an accredited college or university. All undergraduate and master's degree transcripts will be evaluated. Schools outside the United States may be verified by World Education Services at the individual class level.

Learners may submit GMAT or GRE scores and/or a professional letter of recommendation as part of their application package, but they are not required to do so.

Tuition and fees

The estimated tuition for the Master of Science-Business: Data, Insights, and Analytics program as of the 2023–24 academic year is $24,000. A number of resources may be available to help you finance your master’s degree.

Ready to start learning?

Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.

Request more info
UWM-MSB_about-page_image_420x420.jpg

Ready to start learning?

Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.

Request more info
UWM-MSB_about-page_image_420x420.jpg

Ready to start learning?

Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.

Request more info
UWM-MSB_about-page_image_420x420.jpg

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