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IIMBx: Brand Management

4.4 stars
7 ratings

Key brand management terminology and principles are demystified in this course.

Brand Management
5 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

17,839 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts Feb 27
Ends Dec 30

About this course

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Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Brand Management, Brand Positioning, Brand Communication, Brand Identity

What you'll learn

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  • Basics of brand management
  • Key brand-related terminology
  • Important frameworks and principles of branding

This course is part of Brand and Marketing Research Strategy Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 4 hours per week

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