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What is ecommerce?
Ecommerce refers to purchases made on the internet through an online store. The word is commonly spelled with different variations including ecommerce, e-commerce and eCommerce and encompasses everything from buying or selling online (such as retail sites or marketplaces), to mobile commerce, business to business sales, data collection, and financial and trading transactions. The term e-business typically refers to businesses that operate solely online whereas ecommerce refers to both virtual and brick and mortar stores that sell online. Ecommerce platforms are software products that enable businesses to create and build storefronts for selling online. Popular ecommerce systems include Shopify Store, BigCommerce, Magento, Woocommerce, and Wordpress ecommerce plugins and themes.
Ecommerce Marketing grew out of the growth of the world wide web in the last 1990’s. Amazon started selling books online in 1995 and eBay started selling goods through online auctions in 1995. PayPal began in 1998 enabling users to easily send money around the world. With the introduction of broadband internet in the 2000s consumers could browse the web much faster than before leading to an explosion in ecommerce sales. Today ecommerce websites includes mobile transactions and most new websites are mobile-optimized to take advantage of this new selling medium. Online ecommerce businesses grew throughout the past 20 years and today include some of the biggest companies in the world such as Alibaba, Flipkart, Snapdeal, Uber, Expedia, Groupon, and more.
Taking an ecommerce training online course on edX can help give you additional skills such as learning business management and marketing strategies to successfully operate an online business with an ecommerce store. Skills needed to be successful in ecommerce include marketing, accounting, finance, strategy, pricing, and analytics. Digital marketing is critical to attracting an audience to an ecommerce site. This includes social media marketing, content marketing, email marketing, search engine optimization, google analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and more. Understanding these business fundamentals can help you grow an online ecommerce business.
Other skills that can help your ecommerce business and lead generation be successful include design and programming skills. A well-designed website or mobile app can help increase the chances of a user purchasing from you. Learning html skills will help you learn to code the look and feel of a website. Learning computer programming can give you the skills to make code changes directly to your website.
Enroll in a digital marketing boot camp or course today to get started on your path to becoming successful in ecommerce.