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Fordham University MS in Strategic Marketing Communications (MSMC) online

Become a more thoughtful, skilled business leader, with an MSMC from Fordham University’s Gabelli School of Business. Experience the best of both worlds of marketing and media communications, and learn a sense of care and purpose that sets you apart from other professionals.

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About the program

  • Customized timeframe: Make the program work for you, your career goals, and your busy life — Earn your degree in 12 to 18 months.
  • No GMAT/GRE required: Focus your holistic application on what matters the most, not on standardized score tests.
  • AACSB accredited: Participate in an AACSB-accredited program, globally known as the longest-standing, most recognized form of specialized, professional accreditation that an institution and its business programs can earn.

About Fordham University and Gabelli School of Business

Fordham University, founded in 1841, is a tight community of learners and professionals in New York City. The Gabelli School of Business — Fordham’s business school — welcomes learners who plan to work at the highest levels of business and to use their passion and strong sense of purpose to generate not only profit, but also wide-ranging benefits for society. The university’s Jesuit mission encourages learners and graduates to strive for excellence in everything, care for others, and fight for justice. This mission is part of Fordham’s vision that fosters the intellectual, moral, and religious development of its learners and prepares them for leadership in a global society.

Tuition and fees

Tuition and fees are subject to change and may increase each academic year. Tuition does not include student fees, technology platform licensing, or support services. Learners are also responsible for travel and accommodation costs related to any in-person immersions or residentials.

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Curriculum

The online MS in Strategic Marketing Communications curriculum prepares you to help 21st-century organizations communicate more effectively. You will learn integrated approaches to growing and maintaining a brand while telling purposeful stories that grab — and keep — your audience’s attention.

  • Our 33-credit curriculum will help you develop strategies to reach audiences across platforms. As an online learner in the program, you will explore the following topics:
    • Understanding today’s consumers
    • Social and digital media
    • Persuasive corporate communication
    • Crisis management
    • Purpose-driven marketing

Admissions

Master of Science in Strategic Marketing Communications applicants are required to have at least three years of demonstrated full-time professional experience in marketing, advertising, public relations, communications, media, or a related field. They must also hold a bachelor’s degree from an accredited college or university. No GRE or GMAT scores required to apply.


To complete an application, you will need to submit and complete the following:

  • Résumé

  • Transcripts

  • Two essays

  • Online interview

  • Application fee

  • Letter of recommendation

In-person residency

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As an online MS in Strategic Marketing Communications learner, you must attend in-person residency. The residency is a three-day experience that puts you inside top New York companies, where you’ll network face-to-face with marketing and media executives. You’ll explore the latest integrated approaches in marketing, advertising, and media as you see how companies like Ogilvy and Mather, Ketchum PR, BBDO, and Ad Club of New York deliver successful campaigns to broad audiences. Industry speakers are invited to the Gabelli School of Business where learners meet and network with professionals in the field of business.

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