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Culture of Services: New Perspective on Customer Relations

Learn how to analyze and understand the difficult dynamics of customer service.
This course is archived
Estimated 8 weeks
2–3 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

About this course

Skip About this course

Customer service is a complex phenomenon where people engage in an extended interaction to co-create value. This course focuses on social and cultural aspects of services.

In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual services. Through discussions of a variety of services such as sushi bars, restaurants, hotels and apparel, you will explore the nuanced and paradoxical nature of customer relations and discuss how to design services from cultural perspective.

This MOOC is sponsored by the Society for Serviceology.

At a glance

  • Institution: KyotoUx
  • Subject: Humanities
  • Level: Introductory
  • Prerequisites:

    None. This course is designed for undergraduate and graduate students who are interested in services.

  • Language: English

What you'll learn

Skip What you'll learn
  • Basic understanding of the culture of customer service
  • Basics of customer service research
  • How to critique and design services
  • How to analyze customer interactions 

About the instructors

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