Skip to main content

Entrepreneurship 102: What can you do for your customer?

Learn and apply the process of entrepreneurial product design.

Entrepreneurship 102: What can you do for your customer?

There is one session available:

After a course session ends, it will be archived.
13,555 already enrolled!
Estimated 10 weeks
2–4 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

About this course

Skip About this course

Successful entrepreneurship ultimately comes down to three questions:

  1. Are you solving a real problem?
  2. Do you have a superior solution?
  3. Can you sustainably deliver the solution?

The course series Entrepreneurship 101, 102, and 103 addresses these questions one by one.

Entrepreneurship 102 is for you if you are creating a product or service, especially in an entrepreneurial setting. You face resource scarcity, but strive to iterate quickly through reliable insights. We’ll teach you how to do that.

Our approach to product design will be holistic. We’ll teach you to translate user needs into product priorities and product priorities into experience design. We’ll base your learning process on case studies of MIT entrepreneurs.

This course is particularly useful for:

  • Corporate entrepreneurs developing new businesses;
  • Scientists and engineers commercializing new technologies;
  • Creators of complex solutions that necessitate design trade-offs.

Entrepreneurship 102 is equally valuable for educators, who teach and coach entrepreneurs. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.

If you can, take Entrepreneurship 102 as a team. The course will give you a common framework to make decisions, laying the foundation for your long-term success.

Give you best to this course. In return, you will gain the confidence that you too can design great products. And that’s priceless.

This course is a pre-requisite to an attend an MIT Bootcamp.

The course is taught by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and Erdin Beshimov, Senior Director of MIT BootCampus.

At a glance

  • Institution: MITx
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites:

    Recommended: Entrepreneurship 101: Who is your customer?

  • Language: English

What you'll learn

Skip What you'll learn

Learning goals:

  • Analysis of Full Product Life Cycle Use Case
  • Design of High Level Product Specification
  • Estimation of Quantified Value Proposition
  • Charting of Competitive Position
  • Development of your company’s “Secret Sauce”

About the instructors

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

Interested in this course for your business or team?

Train your employees in the most in-demand topics, with edX for Business.