Innovation and Technology Management in Tourism and Hospitality

Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.

Choose your session:

After a course session ends, it will be archived.
15,790 already enrolled!
Estimated 8 weeks
6–8 hours per week
Instructor-paced
Instructor-led on a course schedule

About this course

Skip About this course

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.

You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.

We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.

Note that this course is priced at USD $198.

At a glance

  • Institution: HKPolyUx
  • Subject: Business & Management
  • Level: Intermediate
  • Prerequisites:

    Learners need to have hospitality and tourism related experiences.

What you'll learn

Skip What you'll learn
  • Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
  • Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
  • Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
  • Identify and provide leadership at work in relation to information, technology and innovation management
  • Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
  • Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
  • Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Week 3: Value Creation through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Week 5: Digital Marketing in Tourism & Hospitality

Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

Week 6: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

Week 7: Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.

Week 8: Digital Transformation in Tourism & Hospitality Organizations

Introduce digital transformation in tourism and hospitality organizations.

About the instructors

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.