Marketing Analytics: Products, Distribution and Sales

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.
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Estimated 4 weeks
5–7 hours per week
Self-paced
Progress at your own speed

About this course

Skip About this course

In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

At a glance

  • Institution: BerkeleyX
  • Subject: Computer Science
  • Level: Intermediate
  • Prerequisites:
    Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.

What you'll learn

Skip What you'll learn
  • Product: Conjoint analysis
  • Product: Decision trees
  • Distribution: Store location decision model
  • Sales: Consumer sales process for brick and mortar and ecommerce channels
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.

About the instructors

Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.