Public Library Marketing and Public Relations

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

Public Library Marketing and Public Relations

There is one session available:

After a course session ends, it will be archived.
8,380 already enrolled!
Estimated 4 weeks
2–3 hours per week
Self-paced
Progress at your own speed

About this course

Skip About this course

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

At a glance

  • Institution: MichiganX
  • Subject: Humanities
  • Level: Introductory
  • Prerequisites:

    Access to a public library

What you'll learn

Skip What you'll learn
  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Weekly themes tentatively scheduled to cover:

  • Introduction
  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

About the instructors