What you will learn
- Tools and techniques to engage users throughout their customer journey.
- How to support customers and build customer satisfaction and loyalty by developing a win-win relationship to better serve and retain them.
- Segment strategies that can include sales, acquisition, ecommerce, product education, product use, customer service, and help desk alignment.
- Analyze all the digital channels a customer interacts with within your business or organization, and how to communicate in an effective way.
- Understand all the digital touchpoints your customer has with your brand, including email, social media, and your website.
Digital marketing and customer engagement is a field full of rapid and continuous change, and nowadays, there exists a generational difference in the approach to leveraging digital platforms. As change continues, it is increasingly imperative that marketing professionals understand the value and applications of new technologies in order to maximize engagement with any audience and create value for both customers and their business.
Through this program, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.
By completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.
A program subscription gives you full verified access to all courses and materials within the program you’ve enrolled in, for as long as your subscription is active. Monthly subscription pricing can help you manage your enrollment costs — instead of paying more up front, you pay a smaller amount per month for only as long as you need access. You can cancel your subscription at any time for no additional fee.
Courses in this program
TecdeMonterreyX's Digital Marketing and Customer Engagement Professional Certificate
- 5–8 hours per week, for 4 weeks
The speed of business transactions and the agile way to take decisions increase the needs to digitalize the trading activities of any kind of business. That’s why the business models are changing very fast, and the adaptation to the new customer behaviors will impact the feasibility of the businesses worldwide.
- 5–8 hours per week, for 4 weeks
Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.
- Digital Marketing-related jobs, which nowadays are demanded because the complexity to find marketing experts and digital advocators.
- Digital Marketing is a growing area within organizations given the ability to track and analyze results to better optimize spending and ROI.
- Customer Engagement is vital to organizations as they seek to build customer loyalty and satisfaction.
Meet your instructors from Tecnológico de Monterrey (TecdeMonterreyX)
Grow your career. Start your program subscription today.
- Immediate access to all 2 courses in this program
- Course videos, lectures, and readings
- Practice problems and assessments
- Graded assignments and exams
- edX learner support
- Shareable verified certificates after successfully completing a course or program