Copywriting course curriculum

Regardless of your level of expertise, you can always become a better copywriter. For those who are new to the field, it can be beneficial to start out with introductory copywriting courses that can help you: 

• Understand what copywriting is, what a copywriter does, and the various types of copywriting jobs.

• Craft compelling paragraphs and hone your writing skills.

• Learn the basics of writing for search engines.

• Understand the role of copywriting in advertising and marketing strategies.

With a solid understanding of the fundamentals of copywriting, you can move on to intermediate and advanced courses that can teach you how to: 

• Incorporate user experience principles into your writing.

• Design promotional emails and newsletters that engage and convert.

• Craft persuasive content for various social media platforms.

• Use artificial intelligence in content creation.

• Create content that prompts immediate action from readers.

• Craft content that reinforces brand identity and values.

• Understand copyright laws, plagiarism, and ethical considerations in copywriting.

• Build a professional portfolio to showcase your skills and work samples.

Learning about copywriting may supplement knowledge that you build as part of a broader marketing or communications program. From foundational tutorials to advanced courses, edX offers a variety of educational opportunities that can fit different learners’ needs. Learn specialized skills with accelerated boot camps. Or take a more comprehensive approach to your studies by pursuing a bachelor’s degree or, for more advanced learners, a master’s degree. Busy professionals even have the opportunity to upskill in tailored executive education programs from institutions around the world. 

Explore copywriting jobs

Copywriting is a versatile skill with a wide range of applications across multiple industries. Potential job roles for those who can craft compelling content include:

• Copywriter: Creates engaging and persuasive text for different media types, such as advertisements, blogs, websites, and social media.^{Footnote 1}

• SEO copywriter: Specializes in writing content that ranks well in search engines. They understand keywords, meta tags, and how to create content that enhances website visibility.^{Footnote 2}

• UX copywriter: Creates copy that makes digital interfaces more user-friendly. They are key in shaping product experiences by using language effectively.^{Footnote 3}

• Email marketing specialist: Creates effective email campaigns. Good email copy can engage potential customers, drive conversions, and bolster customer retention.^{Footnote 4}

Whether you're working in-house, at an agency, or freelancing, copywriting can offer rewarding career paths. Each of these roles will have different education and skill requirements. For example, you may be able to build relevant skills in a digital marketing boot camp.

How to become a copywriter online

To become a successful copywriter, you need to acquire the right skills. Some examples of work and preparation that can help you along the way include:

• Master the art of writing: Strong writing and language skills are essential for copywriting. Practice writing regularly to hone your skills. Reading a wide array of content can also help improve your writing.

• Work on specialized skills: Copywriting is broad. Focusing on a niche like SEO copywriting, UX copywriting, or email copywriting can help you build specialization.

• Learn relevant tools: Familiarize yourself with key tools used in the industry. This can range from SEO tools for keyword research to AI tools for automated content creation.

• Build a portfolio: A portfolio showcasing your work is powerful. Start creating your own content, with blog posts, social media content, or email newsletters. A strong portfolio can demonstrate your writing skills and your ability to deliver results.