Lo que aprenderás
- Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
- Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
- Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Cursos en este programa
Certificación Profesional en Business Fundamentals de UBCx
- Perspectivas de empleo
Conoce a tus instructores de University of British Columbia (UBCx)
Expertos de UBCx comprometidos con el aprendizaje en línea
At Hootsuite, we value and encourage continuous professional development. Having hired and been impressed with numerous graduates from the UBC Master of Management program, we’re excited to see this new Professional Certificate program offering aimed at helping individuals pace their own understanding of business communication, financial accounting, marketing, and organizational behavior—all core business competencies essential for professionals who want to succeed in today’s marketplace.