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Impulsa tu carrera profesional

Certificación Profesional en
Business Fundamentals

Lo que aprenderás

  • Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
  • Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
  • Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Do you speak “business"? You will. This program is designed to give you the terminology, concepts, and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own toolkit for strategy and decision-making. You will get a general overview of the basic techniques of strong communication, both oral and written. It will also cover marketing, which is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy.

Capacitación de la mano de expertos
3 cursos de capacitación
A tu ritmo
Avanza a tu ritmo
5 meses
3 - 5 horas por semana
Precio con descuento: 405 US$
Precio original: 450 US$
Para obtener la experiencia completa del programa

Cursos en este programa

  1. Certificación Profesional en Business Fundamentals de UBCx

  2. 3–5 horas por semana durante 6 semanas

    This is business in a nutshell; learn key concepts and frameworks that underpin business.

  3. 3–5 horas por semana durante 6 semanas

    Learn how to communicate effectively in a business setting: understand diverse audiences and build sound arguments.

  4. 3–5 horas por semana durante 6 semanas

    Learn the fundamentals to marketing, including strategies and tools used across industries.

    • Fundamental business training can help you secure your first significant business role, or take a next step in your management career.
    • Employees in technical roles looking to bridge the gap to a management career will find their job prospects significantly enhanced by the Professional Certificate program.
    • Job roles that would benefit include: sales/marketing coordinator, office manager, executive assistant, customer representative, management trainee, and technician.

Conoce a tus instructores
de University of British Columbia (UBCx)

Elicia Salzberg
Senior Associate Dean, Students
UBC Sauder School of Business
Marlisse Silver Sweeney
Lecturer, Law and Business Communications Group
UBC Sauder School of Business
Darren Dahl
Dean and Innovate BC Professor
UBC Sauder School of Business
Paul Cubbon
Assistant Dean, Innovation
UBC Sauder School of Business

Expertos de UBCx comprometidos con el aprendizaje en línea


At Hootsuite, we value and encourage continuous professional development. Having hired and been impressed with numerous graduates from the UBC Master of Management program, we’re excited to see this new Professional Certificate program offering aimed at helping individuals pace their own understanding of business communication, financial accounting, marketing, and organizational behavior—all core business competencies essential for professionals who want to succeed in today’s marketplace.

Adam Houghton , Sr. Director, Customer Success, Hootsuite

Inscríbete ahora

Precio con descuento: 405 US$
Precio original: 450 US$
3 cursos en 5 meses
Inscríbete en el programa

Business & Management también disponible en edX


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